Product Analytics Leader
Building teams.
Shaping product strategy.
I lead Tripadvisor’s Core Product Analytics function across Hotels, user-generated content, mobile apps, and AI-powered travel planning. I manage individual contributors and team leads, develop international teams, and combine hands-on analytics with experimentation and applied AI to guide product decisions.
Analysts across three countries, with 90% retention
Conversion and engagement lifts from winning tests in a programme running 5+ A/B tests monthly
Analytical work accelerated through AI workflows for SQL, dashboards, experiments, and metric diagnostics
How I lead
People, strategy, and evidence.
Develop analysts and team leads
Managed individual contributors and team leads, and owned hiring, performance management, and capacity planning for an international analytics team.
Make experimentation count
Established a programme delivering 5+ A/B tests monthly, with a win rate above 25%. Winning tests delivered 1–5% conversion and engagement lifts.
Turn applied AI into analytical capacity
Built a toolkit covering Snowflake SQL, dashboards, experiment readouts, and metric diagnostics, reducing analytical work from weeks to hours.
Experience
Earlier experience at EY and Banco Votorantim.